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Mark Essien: Ideas for those looking to make a startup in Nigeria
Hundreds of founders in Nigeria are going into e-commerce. Why repeat what a large number of people have done when there are so many problems in Nigeria? To get a good idea of how you should think of it, do this:
- Find a problem
- Come up with an invention or a method on how to solve that problem (at scale)
- Execute on that solution to see if it will work. If you picked the right solution and execute it will, you will create a good startup.
Below are a bunch of problems I quickly thought of, that if someone can come up with a good fix for them, they will create a big and impactful startup:
Problems to Solve in Nigeria
- There is not enough power in Nigeria. People want electricity, and don’t have it
- The roads are broken and it takes really long and a lot of money to fix them
- People do not know how the government spends money
- Public servants do not report to the public. They basically can ignore the populace and nothing happens
- Good healthcare is very expensive. Public healthcare is really bad
- There are a lot of charges for using the banking system
- The environment is quite dirty
- There is a big mess of power lines everywhere
- The single biggest cause of death is in road transportation
- There is a lot of traffic in a few Nigerian cities at certain hours- Lagos and Port Harcourt most especially
- People pay a lot to study abroad
- Smartphones are too expensive for many
- The internet is too expensive for many
- Rent needs to be paid 24 months all at once
- Getting a visa to any other country is a big problem for many
- There is a shortage of highly skilled labour for many parts of the economy
- A lot of civil servants are not competent
- A lot of teachers are not competent
- A lot of cars break down and are abandoned
- A lot of people do not have the know-how on to export
- A lot of people do not have the know-how on how to start manufacturing
- A lot of people do not have the capital to start manufacturing
- Transport is uncomfortable and very stressful etc. There are thousands of problems everywhere._________________________________________________This article was first published on Mark Essien’s personal blog, MarkEssien.com